Consumer behavior is shifting. Shoppers are now choosing to get more of their information visually than ever before. While lifestyle imagery has always been an important asset to retailers, leading brands now rely on Fluid Retail to close the loop between lifestyle imagery and transactions.
- Proven Track Record:
Many social tools are out there. But with Fluid Retail, you can rest assured you are using a solution with a proven history of moving consumers from conversation to conversion.
- Social Merchandising:
Fluid Retail makes it easy to create exclusive, engaging online campaigns and shopping experiences in social media.
- Built-in Social:
We’ve made social a core feature throughout Fluid Retail so it’s easy for your consumers to bring their social networks along with them while they shop.
From integrated social features to shoppable content that can be ported directly into social media or blogs, we’ve made it easier to develop social strategies that not only engage, but also successfully generate revenue. Our customers have deployed incredibly successful social strategies using Fluid Retail.
- With Fluid Retail’s embedded social features, our customers have increased time onsite by 147 percent and page views by 59 percent.
- Nine West easily creates shoppable Facebook lookbooks that have accelerated acquisition by 20 percent—and that regularly cause featured products to sell out.
- Benefit Cosmetics used an exclusive Facebook experience to increase traffic to benefitcosmetics.com by 32 percent and achieve the biggest-ever sales for their ecommerce website.
- Rachel Roy launched a pop-up shop on Facebook that doubled the number of “likes” within one week and sold out of Facebook-only items within six hours.
Ease Of Use
Social behavior is evolving rapidly. Retailers need to react quickly to changes in how their consumers use social—especially when it comes to buying behaviors. Fluid Retail enables the experimentation and responsiveness that have become hallmarks of the most successful social retailers.
- Flexible, Nimble Tools and features:
Our social commerce features are built for diverse applications and uses, so you get an arsenal of tools for an evolving social landscape.
- Easy Iteration:
Success in social depends on being able to experiment and refine quickly. Fluid Retail was built for fast iteration, so it’s easy to keep your social strategy fresh.
- Painless Implementation:
Fluid Retail fits seamlessly into your site, integrates with your back office systems, and is completely customizable. It can be tested and implemented in a matter of hours or days, and requires no training or IT involvement to manage.